Sean is an eclectic artist with strong values on his vision for a fulfilling life, the struggles in-between moments of self discovery and channeling his spirituality. We knew that the majority of Sean’s project was this mind-bending journey of a young adult finding himself so we took that idea and ran with it.
The elements of his brand identity would be anything that made you feel a little uneasy like you were dropped into the thick of it. We also wanted it to have a sense of comfort to say “you are not alone on this journey” so we went with trippy images and warm colors.
Sean Toner’s site starts off with a very provocative image of confusion and an internal battle. This image was put together by our graphics team using multiple elements, layers and an image from Sean’s photo shoot in the Dream Machine. Next to his artist bio is a head shot of him thinking deeply, adding to the brands message of a journey. In the following section is one of his singles followed by tour dates and a contact form.