We started the logo process by going through our fonts and narrowing them down to the ones that said “smooth special agent that sings sensual sounds!”
The initial concept was to make a very simple yet recognizable symbol. We had the superman “S” in our minds since it was so highly recognized, so we took that concept and added some classy Mister Singletary to it.
The creation process started off by using a similar “S” symbol from the font we selected. The “S” was not perfectly symmetrical on the horizontal line where we would be splitting it so we recreated the top half and reflected it to create the bottom half. Then we put them together and had the shape we needed.
After adding the elements from our concept, we ended with a simple “S” icon that included the powerful noun “Mister” to further enforce Mister Singletary’s masculinity.
With this card we included the strong black marble image with nothing but the logo on the front side. On the back we kept it very clean with a solid black background and a simple line boarder. We added only necessary contact information to not over whelm the viewer.
Clean marble image and logo in the header lets fans know where they are and the elegance of the brand. Next is an image of Mister Singletary, shot in the Dream Machine during his photo shoot, and an edited short bio that doesn’t overwhelm the reader but gives them an interesting read. Then we have the interview video shot in the Dream Machine to further engage with fans. Last we have a mailing list for upcoming shows and a simple contact form.
We used the photos from Mister Singletary’s photo shoot. A clean white background and his logo in the middle to show a clean, elegant image.